The process for developing an SEO score for a legal counsel website is not difficult to complete, but involves actions you may not be aware of or be prepared for yet. Some of it is technical, some of it has more to do with the content you add to your website. If you are trying to revamp your SEO score and increase your rankings, there are a few actionable tasks you can complete yourself or with the help of a web developer. Let’s take a look at how to get started.
The word “metadata” may not mean much to you right now, but it can guide do wonders to increase your SEO score. It essentially just means information about your website. Search engines look for metadata to get an idea of how to rank your website versus competitors.
The title metadata is what creates page titles shown at the top of a browser window. Look at the top of your browser right now. You should see the title metadata in the tab up top. It allows you to see where you are, which site you are networking with and gives search engines vital information about your website.
The characterization metadata is the blurb of text you see when you run a search on Google, Bing, etc. You will see the name of the site and then a paragraph of text underneath that characterizes what you will find if you click through. Think of it like a window display for a store; an enticing little peek at what lies within.
Oftentimes, your web designer/developer will determine meta information for you. Many website building tools, such as WordPress, have built in settings to add meta information easily. However, you should be aware of metadata and prepared if your developer asks you to write it yourself.
Local Area Targeting
Most especially for lawyer websites, local area targeting is extremely important. Potential clients want to know immediately that you are close by and that they can meet with you. It is much more likely for someone to search “search engine optimization company in Maryland” than just “SEO Maryland” or even “Maryland marketing”. Google, as well as many other search engines, will show location results before normal results if it finds businesses or companies in the area you search for. It also helps in the search itself.
Try it out for yourself. Go to Google now and explore “SEO in” and insert the name of the city in which you live. You really should see a map with an only a few end results underneath of local marketing with their addresses and a link to their website and directions to their office spaces. You want to be on that listing for your city!
Start off by making sure that your place of business and an exact Google Map is on the connection page of your website, as well as an accurate phone number, email address and any other contact information you want to provide. You will want to local directories like Google Places and Register your address in as many area directories as you can. Make sure that no matter where you put your name, address and phone number on the web, it is exactly the same everywhere.
You wouldn’t live in a residential property without bedroom furniture. You wouldn’t buy a book with no words. And you wouldn’t interact with a website that didn’t have good content. How a site looks is secondary to what value it provides.
Your website should be an abundance of information for conceivable clients. Here are some guidelines to creating content for your site that conceivable clients will connect with and that will help increase your SEO score:
● Detect a keyword phrase for each page and echo it naturally within the copy on the page
● Include pertinent images whose alt-text and file name incorporates the keyword phrase for that page
● Use bold and italic wording, headings, quotations and bulleted lists to add style and emphasis. Believe it or not, search engines value this!
● Upgrade your content consistently. This can mean adding a blog to the page or having a testimonials/case studies page you up-date after each successful case.